Set Design March 3, 2021

Mercedes AMG

Rankin, the renowned British photographer and filmmaker, has collaborated with Mercedes-Benz on several innovative campaigns that blend high-concept visuals with emotional storytelling. These projects have redefined automotive advertising through sensory engagement and cultural relevance, concepts that O Journal had the opportunity to help realise as part of the creative team.

Task

Rebuild a unified visual system for the advertising agency, made of steel which can change the world in a while.

  • Strategy

    Art Direction

  • Design

    Set Design

  • Client

    Mercedes AMG

  • Director

    Rankin

  • DOP

    Toni C. Miller

  • Creative Director

    Oliver Nowlan

  • Production Designer

    Marco Turcich

  • Art Dept

    Ari Marizioli O.Journal

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